Content & Experience
Extensive portfolio of social media content, marketing materials, and professional experience
Award-Winning Marketing Expert
Social Media Marketing Strategist • Travel Influencer • Entrepreneur
Certified Digital Marketing Expert from Cornell University with 8 years as a Princess Cruises Director. Featured in The New York Times, Travel Weekly, and 400+ publications.









An award-winning social media marketing expert who transforms businesses through strategic digital marketing and authentic storytelling.
Digital Marketing Certification from Cornell University
Gold Winner 2024 Travel Weekly Magellan Awards
Organized adventures for thousands of solo travelers worldwide
$250K in sales within first 90 days of startup
Shelby Frenette boasts an impressive record of hosting more than 500 cruises and orchestrating hundreds of solo travel adventures for thousands of singles worldwide.
As a former Cruise Director for Princess Cruises with 8 years at sea, and as the @SoloTravelExpert, a genuine travel influencer, Shelby's impact extends beyond captivating photographs and brand mentions; she inspires people to embark on their own journeys and make lifelong connections.
With a proven track record in social sales strategy, she achieved remarkable results by generating over $250,000 in travel sales within the first 90 days of launching her startup host agency, TravelFun.Biz, alongside her husband Joel Frenette. Her agency posted over $3,000,000 in sales last year, and is on track to post over $5,000,000 in sales this year.
With a portfolio of successful small business owners seeking her social media marketing insights, she provides personal guidance to numerous businesses and local politicians, helping them navigate the new digital landscape and teaching them how to sell on social. Her expertise has made her a sought-after guest speaker at major industry events.
Multi-faceted entrepreneur with successful ventures in marketing, travel, and wellness
Successfully scaled dozens of businesses through strategic social media marketing
Visit Website$5MM+ in annual sales | 500+ cruises hosted | Thousands of travelers served
Visit WebsiteFree 1-on-1 coaching for all new clients
Visit WebsiteProven track record of delivering exceptional results through strategic social media marketing
TravelFun.Biz Launch
Generated quarter-million in travel sales within 90 days using social media marketing strategy
Year-over-Year Performance
67% revenue growth achieved through strategic social media marketing and influencer positioning
Solo Travel Community
Built thriving community of thousands of solo travelers through authentic engagement
Media & Industry Presence
Featured in The New York Times, Travel Weekly, and recognized with multiple industry awards
Recognized by leading publications and industry organizations for excellence in marketing and travel
Travel Weekly - Magellan Awards
Recognition for innovative AI-powered training solutions in the travel industry
Travel Weekly - Magellan Awards
Recognized for excellence in training and development of travel professionals
LUXLife - Marine Tourism Awards
Innovative use of AI technology in travel agent education
LUXLife - Hospitality Awards
Excellence in boutique travel agency operations and client service
Travel Weekly - Magellan Awards
Outstanding contribution to travel advisor professional development
LUXLife - Nautical Tourism Awards
Excellence in social media marketing education for travel professionals
Flight Chaos: Travel Expert Tips
Solo Cruising: What to Know
You vs. Travel Agents: Who Gets The Better Deal?
Best Cruise Lines with Solo Cabins
Former Cruise Director Harnesses Social Media
Host Week Featured Expert
Industry Representative
Representing 190,000 American Travel Agents
Featured Guest Speaker
Networking and Business Development Presentation
Featured Guest Speaker
Business Development and Community Engagement
Featured Speaker
Automated Marketing for Travel Agents
Industry Representative
Representing 190,000 American Travel Agents
Guest Speaker
Social Media Lead Generation for Small Business
Featured Expert
Making the Switch to a Home-Based Agency
Featured Speaker
Social Media Marketing Strategies for Travel Agents





Extensive portfolio of social media content, marketing materials, and professional experience
Ready to transform your social media presence? Schedule a consultation or send a message