Award-Winning Marketing Expert

Shelby Frenette

Social Media Marketing Strategist • Travel Influencer • Entrepreneur

Certified Digital Marketing Expert from Cornell University with 8 years as a Princess Cruises Director. Featured in The New York Times, Travel Weekly, and 400+ publications.

500+
Cruises Hosted
$5M+
In Annual Sales
400+
Media Features
Shelby Frenette Professional PortraitShelby Frenette Professional PortraitShelby Frenette Cruise DirectorShelby in VeniceShelby in RomeShelby as Cruise DirectorShelby at WorkShelby Teaching Yoga on CruiseShelby on Cruise Ship
@SoloTravelExpert
Genuine Travel Influencer

About Shelby

An award-winning social media marketing expert who transforms businesses through strategic digital marketing and authentic storytelling.

Cornell Certified

Digital Marketing Certification from Cornell University

Award Winner

Gold Winner 2024 Travel Weekly Magellan Awards

Thousands Served

Organized adventures for thousands of solo travelers worldwide

Proven Results

$250K in sales within first 90 days of startup

Shelby Frenette boasts an impressive record of hosting more than 500 cruises and orchestrating hundreds of solo travel adventures for thousands of singles worldwide.

As a former Cruise Director for Princess Cruises with 8 years at sea, and as the @SoloTravelExpert, a genuine travel influencer, Shelby's impact extends beyond captivating photographs and brand mentions; she inspires people to embark on their own journeys and make lifelong connections.

With a proven track record in social sales strategy, she achieved remarkable results by generating over $250,000 in travel sales within the first 90 days of launching her startup host agency, TravelFun.Biz, alongside her husband Joel Frenette. Her agency posted over $3,000,000 in sales last year, and is on track to post over $5,000,000 in sales this year.

With a portfolio of successful small business owners seeking her social media marketing insights, she provides personal guidance to numerous businesses and local politicians, helping them navigate the new digital landscape and teaching them how to sell on social. Her expertise has made her a sought-after guest speaker at major industry events.

Business Portfolio

Multi-faceted entrepreneur with successful ventures in marketing, travel, and wellness

SocialAdsThatWork.com
Full-service social media marketing agency helping small businesses grow their online presence

Successfully scaled dozens of businesses through strategic social media marketing

Visit Website
TravelFun.Biz
Award-winning host travel agency specializing in luxury travel, group trips, and singles vacations

$5MM+ in annual sales | 500+ cruises hosted | Thousands of travelers served

Visit Website
9DayDetox.Net
Fitness and nutrition coaching helping clients over 40 take control of their health

Free 1-on-1 coaching for all new clients

Visit Website

Case Studies & Results

Proven track record of delivering exceptional results through strategic social media marketing

Startup Launch Success

TravelFun.Biz Launch

Before
$0 in sales
After
$250K in first 90 days

Generated quarter-million in travel sales within 90 days using social media marketing strategy

Social-first approachOrganic content strategyCommunity building
Agency Growth Acceleration

Year-over-Year Performance

Before
$3MM annual sales
After
$5MM projected sales

67% revenue growth achieved through strategic social media marketing and influencer positioning

Content marketingLead generationBrand positioning
Community Building

Solo Travel Community

Before
New market entry
After
500+ cruises hosted

Built thriving community of thousands of solo travelers through authentic engagement

User-generated contentFacebook Live eventsEmail marketing
Brand Recognition

Media & Industry Presence

Before
Local business
After
400+ media features

Featured in The New York Times, Travel Weekly, and recognized with multiple industry awards

PR strategyThought leadershipSpeaking engagements

Press & Awards

400+
Media Features
250K+
Total Impressions

Recognized by leading publications and industry organizations for excellence in marketing and travel

Awards & Honors

Silver Winner - Best AI-Powered Travel Agent Training Program

Travel Weekly - Magellan Awards

2025

Recognition for innovative AI-powered training solutions in the travel industry

Gold Winner - Best Travel Agent Training Program

Travel Weekly - Magellan Awards

2024

Recognized for excellence in training and development of travel professionals

Best AI-Based Travel Agent Training Program

LUXLife - Marine Tourism Awards

2024

Innovative use of AI technology in travel agent education

Best Boutique Host Agency - Florida

LUXLife - Hospitality Awards

2024

Excellence in boutique travel agency operations and client service

Silver Winner - Individual Travel Advisor Training Program

Travel Weekly - Magellan Awards

2023

Outstanding contribution to travel advisor professional development

Best Social Media Marketing Program for Travel Agents

LUXLife - Nautical Tourism Awards

2023

Excellence in social media marketing education for travel professionals

Media Features

Rossen Reports LIVE

Flight Chaos: Travel Expert Tips

TV Appearance2025
Read Article
The New York Times

Solo Cruising: What to Know

Feature ArticleSeptember 2024
Read Article
Rossen Reports

You vs. Travel Agents: Who Gets The Better Deal?

TV Appearance - 27 ABC & NBC MarketsAugust 2024
Read Article
Frommer's Travel Guide

Best Cruise Lines with Solo Cabins

Expert Interview2024
Read Article
Travel Market Report

Former Cruise Director Harnesses Social Media

Profile Feature2024
Read Article
Host Agency Reviews

Host Week Featured Expert

Industry Interview2024
Read Article

Speaking Engagements

ASTA's Legislative Day - Washington, DC
2025

Industry Representative

Representing 190,000 American Travel Agents

Prime Professionals of Boca Chamber of Commerce
2025

Featured Guest Speaker

Networking and Business Development Presentation

Boynton Beach Women's Business Exchange
2025

Featured Guest Speaker

Business Development and Community Engagement

TMR Webinar: Social Media Lead Generation + BranchUp
2025

Featured Speaker

Automated Marketing for Travel Agents

ASTA's Legislative Day - Washington, DC
2024

Industry Representative

Representing 190,000 American Travel Agents

Boca Raton Chamber of Commerce
2024

Guest Speaker

Social Media Lead Generation for Small Business

TravelMarket Report MasterAdvisor Series
2024

Featured Expert

Making the Switch to a Home-Based Agency

NEST Fest 2023
2023

Featured Speaker

Social Media Marketing Strategies for Travel Agents

Featured In

The New York Times
Travel Weekly
Frommers
Travel Market Report
LUXLife

Content & Experience

Extensive portfolio of social media content, marketing materials, and professional experience

Facebook
Live video sessions engaging thousands of viewers with travel tips and solo travel advice

6K+ followers

Visit Profile
Instagram
@SoloTravelExpert - Authentic travel content inspiring adventures and building community

25K+ followers

Visit Profile
YouTube
Video content showcasing destinations, tips, and behind-the-scenes cruise director experiences

2K+ followers

Visit Profile
Email Marketing
Engaging email campaigns driving high conversion rates for travel bookings and marketing services
Content Marketing
Blog posts, landing pages, and marketing materials showcasing expertise in travel, marketing, and wellness

Let's Work Together

Ready to transform your social media presence? Schedule a consultation or send a message

Send a Message
Fill out the form and I'll get back to you within 24 hours
Direct Contact
Prefer to reach out directly? Here are the best ways to connect
Schedule a Consultation Call
Text: +1 (833) 878-5386
Florida, USA
Looking for Travel?
Check out our luxury travel, group trips, and singles vacation packages